PICME

PICME 3.0, Tamil Nadu’s real-time digital cohort-tracking system, follows every pregnancy from registration to delivery, immunization and childhood — risk-stratifying every mother and cutting inappropriate birth planning by 88%.

Key stats strip:

• Every pregnancy tracked in real time
• 88% drop in inappropriate birth planning
• ANC entries up from 47% to 90%
• Self-service via Thaimai app