Anemia Mukt Bharat (AMB)

Maternal & Child Health Initiative

Anemia Mukt Bharat (AMB) is implemented across all villages in Tamil Nadu through existing delivery platforms under the National Iron Plus Initiative (NIPI) and Weekly Iron Folic Acid Supplementation (WIFS) Programme since 2018. The programme aims to reduce the prevalence of anemia by 3 percentage points every year through preventive, promotive, and treatment-based interventions targeting vulnerable populations.

Programme Goal

Reduce the burden of anemia across all age groups through Iron & Folic Acid supplementation, deworming, behaviour change communication, and timely diagnosis and treatment.

Key Features of the Programme

Iron & Folic Acid Supplementation

Prophylactic Iron and Folic Acid supplementation across all target groups.

Deworming

Biannual deworming interventions through National Deworming Days.

Behaviour Change Campaign

“Solid Body, Smart Mind” campaign promoting nutrition, compliance, and healthy practices.

Testing & Treatment

Digital screening, point-of-care testing and treatment with special focus on pregnant women and adolescents.

Behaviour Change Communication (BCC)

Improving compliance to Iron Folic Acid supplementation and deworming.
Promoting appropriate infant and young child feeding practices.
Increasing consumption of iron-rich foods through diversified diets and fortified foods.
Ensuring delayed cord clamping (3 minutes) after delivery in health facilities.

Target Beneficiaries

Children

6–59 Months

School Children

5–9 Years

Adolescents

Boys & Girls (10–19 Years)

Women

Women of Reproductive Age

Pregnant Women

Antenatal Care Beneficiaries

Lactating Women

Postnatal Mothers

Anemia Reduction Targets (2022)

Beneficiaries	Target	Performance	(%)
AN Mother	883111	872377	99
PN Mother	808474	781759	97
Women of Reproductive age (WRA)	4832306	4960816	103
6-59 months – IFA Syrup	4711557	4280333	91
5-9 Years – Junior WIFS	4425311	4267348	96
Adolescent (10-19 Years)	8461504	8136559	96

Implementation of Anemia Mukt Bharat

1. Children (6–59 Months)

Iron and Folic Acid syrup is provided biweekly (1 ml Monday & Tuesday) for 50 weeks annually along with biannual deworming using Albendazole during National Deworming Days (February & August).

2. Children (5–9 Years)

Weekly Iron and Folic Acid tablet supplementation for 50 weeks annually along with biannual deworming. Each tablet contains 45 mg elemental iron and 400 mcg folic acid.

3. Adolescent Boys & Girls (10–19 Years)

Weekly Iron and Folic Acid supplementation with biannual deworming through National Deworming Days.

4. Pregnant Women

Daily Iron & Folic Acid tablets from second trimester until delivery.
Moderate anemia treated using IV Iron Sucrose infusion.
Severe anemia treated through blood transfusion.

5. Lactating Mothers

Iron and Folic Acid tablets provided daily for 180 days during the postpartum period.

Statewide Implementation

The Anemia Mukt Bharat strategy is implemented across Tamil Nadu through an extensive healthcare network covering rural and urban populations, ensuring comprehensive anemia prevention, detection, and management services.

National Health Mission – Tamil Nadu

Anemia Mukt Bharat (AMB)